Marketing Generalist - Saudi Arabia

About the role

Alan is launching its prevention‑focused insurance platform in Saudi Arabia and needs a pioneering marketer to make the brand known, trusted, and chosen. As the first marketing hire in the country, you will work directly with the Saudi General Manager, shaping strategy and executing campaigns that resonate with local employers and employees.

Key responsibilities

• Co‑create and implement annual, quarterly and monthly go‑to‑market plans with the Saudi GM.
• Prioritise brand awareness and demand generation in a market where Alan is not yet known.
• Adapt Alan’s global brand assets into culturally relevant Arabic campaigns and messaging.
• Own organic social media end‑to‑end, defining voice and editorial pillars across LinkedIn, Instagram, TikTok and YouTube.
• Lead PR and communications for Saudi milestones, securing media coverage and press releases.
• Produce compelling copy and storytelling to generate the first pipeline signals.

Required profile

• Hands‑on marketer with an entrepreneurial mindset and ability to work independently.
• Strong storytelling and copywriting instincts.
• Fluent in Arabic (native) and English.
• Experience in B2B, SaaS or insurance marketing preferred.
• Data‑driven, comfortable experimenting and iterating quickly.

Required skills