Marketing Manager - LEAP East (Freelance)

About the role

The Marketing Manager will design and deliver the marketing strategy for LEAP East, supporting commercial objectives and revenue targets. This freelance position works within Tahaluf, the leading B2B events organiser in Saudi Arabia.

Key responsibilities

• Own the end‑to‑end marketing strategy, planning, implementation and optimisation for inbound and outbound campaigns.
• Drive online traffic, leads and conversions, reporting KPI performance regularly.
• Analyse visitor and exhibitor digital behaviour using Adobe Analytics, Google Analytics and other platforms to optimise campaigns.
• Set and benchmark KPI targets, manage paid campaigns with agencies, and optimise spend via dashboards and reports.
• Develop and execute SEO and organic search growth strategies across international markets.
• Lead a digital marketer, providing guidance, feedback and performance oversight.

Required profile

• Proven experience in digital marketing strategy and campaign execution.
• Strong analytical mindset with ability to turn data insights into actionable improvements.
• Leadership experience managing digital marketing staff or agencies.

Required skills

• Adobe Analytics
• Google Analytics
• SEO
• A/B testing