Modern Trade Sales Manager

About the role

The Modern Trade Sales Manager will lead Şölen’s Modern Trade channel across Saudi Arabia, reporting directly to the General Manager. This role is responsible for driving sales growth, negotiating trade terms, and expanding market share with national retail partners.

Key responsibilities

• Develop and execute the Modern Trade strategy aligned with commercial targets, including sales, distribution, and profitability.
• Lead joint business planning initiatives with key retail accounts and monitor performance against agreed KPIs.
• Negotiate trade terms, promotional activities, and shelf‑space agreements to maximize product visibility.
• Analyze commercial data, market trends, and competitor activity to inform actionable insights.
• Coach, motivate, and develop a high‑performing sales team to achieve excellence.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• Fluent in English and Arabic.
• Strong FMCG background with extensive knowledge of Modern Trade operations and retail channel dynamics.
• Proven experience managing national‑level Modern Trade accounts and delivering measurable sales growth.
• Excellent leadership, analytical, and negotiation skills.

Required skills