Digital Marketing & Growth Specialist

About the role

Tradeics is building an AI‑powered B2B Trade Operating System. The Digital Marketing & Growth Specialist will own the digital acquisition engine that brings qualified suppliers onto the platform, driving performance‑focused campaigns from ad creation to activation.

Key responsibilities

• Plan, launch and optimise multi‑channel digital campaigns (search, social, email, retargeting, SEO, referrals) targeting B2B suppliers, measuring success by qualified and activated suppliers.
• Set up and manage paid advertising, conduct audience targeting, keyword research and create ad copy in Arabic and English, handling budget allocation, bidding and A/B testing.
• Design, build and continuously test landing pages for different supplier segments, improving value propositions, calls‑to‑action and mobile registration flows.
• Create automated email and messaging sequences, reminders and retargeting to nurture leads through registration to activation.
• Integrate leads into the CRM, develop lead scoring with sales, and analyse lost leads to refine targeting and messaging.
• Implement end‑to‑end tracking, build dashboards showing source, cost and conversion metrics, and report recommendations to management.

Required profile

• A growth‑focused operator comfortable being accountable for numbers and making data‑driven decisions.
• Experimental mindset: test quickly, measure honestly and cut ineffective tactics.
• Self‑sufficient: set up tracking and build pages without external agencies.
• Commercially savvy: able to answer budget spend, activation count, cost per activation and next budget allocation.

Required skills

• Paid advertising on major platforms (search, social, display).
• Analytics and conversion tracking setup (UTM, events, conversions).
• CRM integration and lead scoring.
• Landing page creation and A/B testing.
• Performance dashboard development.
• Basic SQL for data analysis.
• Arabic and English copywriting for ads and messaging.

What we offer

• Founding role with ownership of the full digital acquisition engine.
• Direct collaboration with Tradeics leadership and sales team.
• Freedom to choose channels, tools and tests backed by data.
• Competitive compensation with a performance‑based component.