Product Line Manager – Automation

About the role

We are seeking a Product Line Manager for our Automation portfolio at alfanar Electric, based in Riyadh. The role drives the development, positioning and market success of low, medium and high‑voltage automation products across multiple geographies.

Key responsibilities

• Identify and capture customer needs, define product specifications and scope aligned with market demand and company strategy.
• Participate in customer seminars, workshops and events to promote the product portfolio.
• Conduct market research, competitive analysis and price positioning to uncover new opportunities and maintain competitiveness.
• Collaborate with R&D, design and commercial teams to accelerate time‑to‑market and optimise product performance.
• Lead product launch activities, manage lifecycle, and drive standardisation and optimisation initiatives.
• Build and nurture relationships with strategic partners and key accounts.

Required profile

• Proven experience in product management or product line ownership within the electrical or automation industry.
• Strong analytical mindset with ability to translate market trends into actionable strategies.
• Excellent communication and stakeholder‑management skills across cross‑functional teams.
• Ability to work in a fast‑paced, multi‑site environment.

Required skills

• Product lifecycle management
• Market research and competitive analysis
• Pricing strategy
• Collaboration with R&D and design teams

What we offer

• Opportunity to shape a growing automation portfolio in a leading regional industrial group.
• Exposure to international markets including Saudi Arabia, UAE and the UK.
• Dynamic work environment within a large industrial complex.