Product Marketing Specialist - Consumer & OTC

About the role

Roche is hiring a Product Marketing Specialist for its Consumer & OTC business in Riyadh. The role leads brand and category growth through consumer-centric strategies, strong commercial execution and Go-to-Market plans, driving consumer acquisition, retention and loyalty across retail, pharmacy and digital channels. It works closely with regional and local cross-functional teams and requires spending more than 50% of working time in the field.

Key responsibilities

• Lead end-to-end brand and product lifecycle management, including launches, pricing strategy, value proposition and portfolio optimization.
• Own and execute integrated Go-to-Market strategies across retail, pharmacy and e-commerce to grow category and market share.
• Translate consumer and shopper insights into brand strategies, campaigns and activations that drive acquisition, repeat purchase and loyalty.
• Drive category management: assortment, shelf positioning, pricing architecture and promotions.
• Develop consumer acquisition and retention programs, including loyalty initiatives, digital engagement and omnichannel campaigns.
• Lead trade marketing: in-store visibility, promotional mechanics, bundles and point-of-sale materials.
• Monitor competitors and consumer behaviour, and track sell-out, market share, penetration, repeat purchase and ROI.
• Collaborate with Sales, Trade Marketing, Supply Chain, Finance, Regulatory and Digital teams, and ensure compliance with local regulations and quality standards.
• Engage KOLs and HCPs face-to-face, and run launch-related educational meetings and workshops.

Required profile

• Solid experience in FMCG, consumer healthcare, OTC or retail-driven marketing, with brand or category management.
• Expertise in consumer acquisition, retention, loyalty building and integrated marketing campaigns.
• Hands-on experience in category management, trade marketing and omnichannel execution.
• Analytical, proactive and self-driven, able to work independently and influence stakeholders.
• Fluent in Arabic and English.
• Based in Riyadh, with flexibility to travel up to 30% of the time.