Sales Development Representative

About the role

We are seeking a proactive Sales Development Representative to join our growing marketing agency. In this position you will identify and engage prospective clients, generate qualified sales opportunities, and schedule discovery meetings for our Business Development team.

Key responsibilities

• Research and identify potential clients across various industries.
• Conduct outbound prospecting via cold email, LinkedIn, cold calls and other channels.
• Qualify inbound and outbound leads according to predefined criteria.
• Schedule discovery calls and meetings for the Business Development team.
• Maintain a healthy pipeline of qualified prospects within the CRM.
• Personalize outreach campaigns to improve response and conversion rates.
• Follow up consistently and nurture relationships until prospects are ready to engage.
• Collaborate with the marketing team to align messaging with current campaigns and value propositions.
• Keep accurate records of all interactions and sales activities in the CRM.
• Meet or exceed monthly KPIs for outreach activity, qualified meetings and pipeline generation.

Required profile

• 1–3 years of experience in Sales Development, Business Development, Lead Generation or Inside Sales.
• Excellent written and verbal communication skills in English.
• Proven experience with outbound prospecting through email, LinkedIn and cold calling.
• Strong research, prospecting and lead qualification abilities.
• Ability to manage multiple opportunities simultaneously while maintaining structured follow‑up.
• Self‑motivated, target‑driven and comfortable in a fast‑paced environment.

Required skills

• Experience with CRM platforms such as HubSpot, Salesforce or Pipedrive.
• Familiarity with prospecting tools like LinkedIn Sales Navigator, Apollo, Clay, Instantly or Lemlist.
• Knowledge of AI‑powered sales and outreach tools.