Sales Manager – B2B Procurement

About the role

We are looking for a Sales Manager to lead the launch of Noon Business, a B2B marketplace that streamlines procurement for companies across the Middle East. You will be one of the first sales leaders, building the pipeline from scratch, winning anchor accounts and shaping the go‑to‑market strategy.

Key responsibilities

• Build and scale demand for the new procurement category, creating a pipeline from zero.
• Identify and validate high‑potential customer segments using data and on‑ground insights.
• Launch early go‑to‑market motions, close initial customers and generate revenue quickly.
• Deeply understand category economics, supplier incentives and buying behaviours.
• Design and run experiments around pricing, RFQ workflows, customer incentives and acquisition tactics.

Required profile

• 4‑6 years of experience in B2B sales, business development or category management.
• Experience with SME or enterprise procurement customers is a plus.
• Strong ability to influence sellers and customers.
• Willingness to spend time in the market and operate with minimal structure.
• Owner‑mindset with bias for action, commercial sharpness and resourcefulness.

Required skills