Senior Digital Marketing Specialist

About the role

SiFi is seeking a results‑driven Senior Digital Marketing Specialist to join its fully remote marketing team. You will own the end‑to‑end lifecycle of paid digital advertising, from strategic planning and audience targeting to activation, performance analysis, and continuous optimisation across major platforms.

Key responsibilities

• Plan, launch, and manage paid campaigns on Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat and other relevant platforms.
• Develop full‑funnel media strategies, define budget allocations, bidding tactics and audience frameworks.
• Monitor daily performance, translate data into actionable insights, and run A/B tests on ad formats, copy, creatives and audiences.
• Proactively identify under‑performing campaigns and implement corrective actions.
• Leverage AI tools such as ChatGPT, Claude, Gemini, Perplexity and platform‑specific ad AI features for audience research, copywriting, creative ideation, reporting automation and competitor analysis.
• Collaborate with the creative team to ensure assets meet specifications and brand guidelines.
• Contribute to monthly and quarterly planning sessions with data‑backed recommendations.

Required profile

• 5+ years of hands‑on experience in digital marketing with a strong focus on paid media management.
• Proven track record of planning, activating and optimising campaigns on major ad platforms.
• Comfortable using AI tools as an integral part of the workflow.
• Strong analytical mindset and ability to communicate insights clearly.

Required skills

• Google Ads
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• Snapchat Ads
• ChatGPT
• Claude
• Gemini
• Perplexity