Senior Digital Performance Specialist

About the role

Marina Fashion is seeking a Senior Digital Performance Specialist to lead and optimise paid advertising campaigns across multiple platforms, driving e‑commerce sales and supporting store traffic in Saudi Arabia.

Key responsibilities

• Plan, launch, monitor and optimise campaigns on Meta, TikTok, Snapchat, X, Google Ads and Google Display Network.
• Develop and manage advertising budgets aligned with business objectives.
• Create quarterly, monthly and weekly media plans with daily performance monitoring.
• Execute seasonal campaigns for Ramadan, Eid, Saudi National Day, Founding Day and White Friday.
• Run Store Visits campaigns to boost physical store traffic and measure impact.
• Set up and maintain tracking via Google Tag Manager, GA4 and platform pixels.
• Report on KPIs such as ROAS, CPA, conversion funnel performance and paid vs organic results.
• Provide actionable recommendations to improve efficiency and overall marketing performance.

Required profile

• Proven experience managing performance marketing campaigns and budgets.
• Strong understanding of e‑commerce marketing and conversion optimisation.
• Hands‑on experience with Meta, TikTok, Snapchat and Google advertising platforms.
• Experience with Magento or similar e‑commerce platforms.
• Familiarity with the Saudi or GCC market, preferably in fashion or retail.
• Fluent in Arabic and English.

Required skills

• Meta Ads
• TikTok Ads
• Snapchat Ads
• Google Ads (including Display Network)
• Google Tag Manager
• Google Analytics 4
• Magento
• Meta CAPI and server‑side tracking
• Attribution and incrementality testing