Senior Media Planning Executive

About the role

Dentsu is looking for a Senior Media Planning Executive in Riyadh to support the development and execution of cross-channel media plans for key clients. The role works closely with managers and cross-functional teams to deliver high-quality plans, coordinate campaign execution and ensure deliverables meet performance and operational standards.

Key responsibilities

• Assist in developing multi-channel media plans aligned with client objectives and audience insights.
• Conduct research using market, competitive and audience tools to inform planning decisions.
• Support day-to-day planning tasks such as budgets, channel allocations, timelines and campaign documentation.
• Collaborate with performance, social, search and creative teams to ensure integrated planning.
• Monitor live campaigns with delivery teams to ensure pacing accuracy and KPI alignment.
• Prepare reports, post-campaign analyses and actionable insights for internal and client presentations.
• Maintain up-to-date knowledge of media trends, platform opportunities and industry developments.
• Manage internal coordination so stakeholders receive accurate, timely information, and support junior executives when needed.

Required profile

• 2-4 years of experience in media planning; agency experience preferred.
• Strong understanding of media fundamentals, channel roles and planning frameworks.
• Solid analytical skills, with the ability to interpret data and develop actionable recommendations.
• Excellent communication and presentation skills.
• Proactive, detail-oriented and able to work in fast-paced environments.
• Collaborative mindset and ability to work with cross-functional teams.

Required skills

• Familiarity with media tools such as TGI, GWI, SimilarWeb, Nielsen and platform insights dashboards.
• Organizational skills and attention to deadlines.