Senior Performance Media Specialist

About the role

Dentsu is hiring a Senior Performance Media Specialist in Riyadh. The role plans and implements paid media campaigns across biddable channels and platforms to meet client objectives, and is client-facing both externally with client teams and internally with comms teams, ATL planners and other digital specialists.

Key responsibilities

• Act as the secondary point of contact for clients and attend internal catch-ups, external and internal client meetings, briefings, campaign reviews and QBRs
• Manage partner relationships, share campaign briefs and seek partner input on responses
• Help develop client performance media strategies, KPIs and media plans, and create practical, accountable plans and presentations for clients and agency teams
• Create account elements such as toolkits, creative options, audience segmentation, ad copy and landing pages
• Review analytics and tracking tags, and restructure accounts as needed
• Ensure campaign builds are accurate, on budget and error-free
• Monitor daily delivery, optimise segments, creative and landing pages against KPIs, and deliver timely, accurate client reports and weekly and post-campaign analyses

Required profile

• Minimum 2 years' experience in a performance, social media planning or biddable media / PPC team
• Understanding of planning performance campaigns across mechanisms, channels and buying models
• Experience activating performance campaigns on self-service biddable platforms; knowledge of additional tech platforms is an advantage
• Strong numeracy, literacy and analytical skills, with attention to detail and commitment to quality