Senior Social Media Specialist
invygo · Riyadh
وصف الوظيفة
About the role
invygo, a car-leasing company, is looking for a Senior Social Media Specialist in Riyadh to drive its growth across Saudi Arabia. You will own the company's social presence, build a strong brand voice and turn content into customer growth, creating, shooting, editing and publishing short-form video daily on TikTok, Snapchat and Instagram.
Key responsibilities
- Own the social media presence in KSA end-to-end, with an Arabic-first voice in Saudi dialect and an English lane for the expat audience
- Create, shoot, edit, write and publish short-form video daily, and appear on camera as the face of the brand in explainers, street formats and product walk-throughs
- Build and manage the KSA content calendar around key moments such as Ramadan, Eid, Founding Day, Saudi National Day and Riyadh Season
- Localise brand content, respect local privacy norms and cultural nuances, and ensure captions, scripts and briefs align with product and legal guidelines
- Engage with the community online and route service issues to the CX team
- Work with the influencer agency and creator roster in Riyadh and Jeddah, and recommend top-performing content for paid amplification (TikTok Spark Ads, Snapchat)
- Track the organic funnel from content to app installs and optimise it toward qualified traffic
- Collaborate with the shared production team and the UAE social team on a shared content calendar, and share monthly learnings with the wider marketing team
Required profile
- 3-5 years of experience in social media content creation, including at least one brand or account managed end-to-end
- A strong personal portfolio of short-form video content
- Native Arabic speaker fluent in Saudi dialect, confident on camera, with strong working English
- Deep understanding of the Saudi audience and how they use TikTok, Snapchat and Instagram
- Experience working with creators and UGC; paid social experience (Spark Ads or whitelisting) is a plus
- Data-driven mindset and comfort in a fast-paced startup environment
What we offer
- Competitive salary
- Discounts on invygo's car subscription
- Team engagement days
Questions fréquentes
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اكتشف المزيد
الرواتب والأدلة وعمليات البحث في المملكة العربية السعودية.
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invygo
Riyadh