SMB Growth Specialist – Merchant Activation & Retention

About the role

As an SMB Growth Specialist at Tamara, you will drive the performance of small and medium‑size merchants that generate less than USD 5 M annually. You will focus on activating dormant merchants, re‑engaging churned partners, and expanding revenue from existing accounts through targeted campaigns and cross‑selling.

Key responsibilities

• Identify onboarded merchants that are not transacting, diagnose blockers and guide them to activation.
• Conduct proactive outreach (calls, emails, visits) to understand merchant needs and pain points.
• Collaborate with Technical Support, Product, and Risk teams to resolve issues preventing live transactions.
• Develop and execute re‑activation playbooks for churned merchants to recover revenue.
• Track and report on activation, churn, re‑activation success and revenue impact.
• Maintain a structured pipeline of non‑transacting and churned merchants with clear action plans.
• Use data insights to recommend product enhancements or operational improvements.

Required profile

• Minimum 12 months of experience in merchant operations, sales, account management or growth‑focused roles.
• Strong analytical mindset with the ability to interpret performance data.
• Excellent communication and problem‑solving skills.
• Proactive, self‑motivated and comfortable working cross‑functionally.

Required skills

• Analytical thinking
• Sales and account management
• Merchant operations knowledge
• Growth‑focused mindset