Social Media Marketing Specialist

About the role

We are seeking a creative Social Media Marketing Specialist to join our Marketing team in Riyadh. The role focuses on producing and managing medical‑focused content across Instagram, TikTok, Snapchat, X and other platforms, ensuring alignment with the medical centre’s brand and healthcare communication standards.

Key responsibilities

• Manage daily content publishing, create monthly calendars, write captions, hooks and scripts, and monitor audience engagement across all social channels.
• Develop medical‑focused content ideas, scripts and short‑form videos for doctors, services, patient education and awareness campaigns.
• Film high‑quality short videos using a mobile phone, handling framing, lighting and audio, and produce reels, TikTok clips and Snapchat stories.
• Collaborate with doctors, nurses and the marketing team to gather assets, ensure clinical accuracy and support campaigns for specialties such as dermatology, plastic surgery, dental and bariatric.
• Track performance metrics, follow social trends, suggest creative ideas to boost reach and leads, and support paid campaigns with appropriate creative assets.

Required profile

• Minimum three years of experience in social media management, content creation or digital marketing, preferably in the medical, healthcare or cosmetic sector.
• Strong ability to film professional‑quality content with a mobile device and to work on‑site within a medical centre, coordinating with doctors and clinical staff.
• Excellent command of Arabic for writing captions and scripts; English proficiency is a plus.
• Understanding of patient privacy, healthcare advertising regulations in Saudi Arabia and ability to translate complex medical topics into simple, engaging messages.

Required skills

• Mobile video filming with professional framing, lighting and audio awareness.
• Basic video editing on mobile apps such as CapCut or similar tools.
• Proficiency with Instagram, TikTok, Snapchat and X for content creation and community management.
• Social media analytics and reporting for campaign performance.
• Knowledge of Saudi Arabian healthcare advertising guidelines.