Brand Specialist – Saudi Arabia

About the role

We are seeking a highly capable Brand Specialist to join our Saudi team and drive the visibility of our English‑learning app. This role requires deep knowledge of the Saudi marketing landscape, local regulations, media habits, and cultural trends. You will own the end‑to‑end execution of brand activities, ensuring our product becomes the most talked‑about educational tool in the Kingdom.

Key responsibilities

• Independently manage the rollout of marketing campaigns from brief to final report.
• Create detailed tactical plans for monthly promotions, delivering all digital and physical assets on time and within cultural context.
• Lead the development of Saudi‑first content and copywriting.
• Supervise offline activations, university roadshows, and booth setups in major malls and business districts.
• Monitor performance, compile reports, and optimise future initiatives.

Required profile

• 5‑10 years of hands‑on experience in brand marketing, social media management, or creative execution within Saudi Arabia.
• Fluent in Arabic (Saudi dialect) and English.
• Proven ability to work independently in a fast‑paced EdTech environment.
• Demonstrated track record of managing marketing projects from start to finish.

Required skills

• Social Media Management
• Brand marketing
• Creative execution
• Event activation