Communication Research and Analysis Director

About the role

The Communication Research and Analysis Director leads the function that gathers and analyses data, designs communication and marketing plans, and reports on performance to raise awareness of ZATCA’s services and engage stakeholders.

Key responsibilities

• Develop and implement operational and strategic plans aligned with ZATCA’s awareness and corporate communication strategies.
• Manage budgeting, monitor expenditures, and propose initiatives that deliver financial impact while mitigating risks.
• Oversee research and benchmarking studies locally and globally to identify trends, target audience behaviours, and best practices for communication campaigns.
• Design and launch annual advertising and marketing campaigns, set KPIs, and continuously evaluate their effectiveness across all channels.
• Handle media crisis planning, sentiment analysis for new regulations, and provide personality analysis for high‑level events.

Required profile

• Bachelor’s degree in Communications, Marketing or a related field (Master’s preferred).
• Minimum 8 years of relevant experience, including at least 3 years in a managerial role.

Required skills

• Public and Media Relations – Advanced.
• Vendor Management – Advanced.
• Data Analytics – Advanced.
• Awareness Management – Advanced.
• Market Research and Analysis – Advanced.