Digital Marketing & E-Commerce Growth Manager

About the role

The partner company is looking for a Digital Marketing & E‑Commerce Growth Manager based in Saudi Arabia. This commercially focused role will turn online visibility into measurable revenue growth by generating qualified B2B leads, increasing online sales and strengthening customer acquisition and retention. You will own strategy and execution across SEO, paid advertising, email marketing, landing pages and e‑commerce optimisation, with performance measured by revenue, conversions and sustainable business growth.

Key responsibilities

• Develop and execute inbound marketing strategies to generate qualified B2B enquiries, quote requests, bulk orders, reseller opportunities and online sales.
• Build targeted lead‑generation campaigns and funnels for multiple industries, customer segments and product categories.
• Partner with sales and management to track leads, improve lead quality, implement lead scoring and automated nurturing workflows.
• Own organic search strategy (SEO, Answer Engine Optimisation, Generative Engine Optimisation) including keyword research, competitor analysis, technical optimisation, structured data and content architecture.
• Optimise product, category, service and location pages for traditional and AI‑generated search results.
• Create high‑converting landing pages for retail, wholesale, reseller, corporate and government audiences and continuously test calls‑to‑action, forms and checkout journeys.
• Manage and optimise the e‑commerce platform – product information, pricing, stock, promotions and customer journeys – to increase average order value, purchase frequency and repeat revenue.
• Plan, launch and optimise paid advertising campaigns across Google Search, Shopping, Performance Max, remarketing, display and relevant Meta or LinkedIn channels while managing budgets.

Required profile

• Analytical, results‑driven professional with a strong commercial mindset.
• Proven experience in B2B digital marketing, lead generation and e‑commerce growth.
• Ability to work cross‑functionally with sales, product and management teams.
• Comfortable with data‑driven experimentation, analytics and continuous optimisation.

Required skills

• SEO, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO)
• Keyword research, competitor analysis, technical SEO, structured data, internal linking, content architecture
• Landing page optimisation, A/B testing, conversion rate optimisation
• Paid advertising campaign management (Google Search, Shopping, Performance Max, Meta, LinkedIn)
• Email marketing and marketing automation
• E‑commerce platform management – product data, pricing, promotions, checkout flows
• Analytics and reporting tools
• Lead scoring and automated nurturing workflows