National Sales Manager, Pharmacy Automation (PA)

About the role

The National Sales Manager, Pharmacy Automation (PA) will lead BD’s PA business across the Kingdom of Saudi Arabia. Reporting to senior leadership, you will be responsible for driving growth, market share and profitability while strengthening BD’s position in the Saudi healthcare market.

Key responsibilities

• Develop and execute business and marketing plans, pricing policies, sales strategies and promotional activities to achieve sales, gross profit and OIBT targets.
• Own demand and material forecasting, budget planning and ongoing financial forecasting for PA sales.
• Build and maintain high‑level relationships with government authorities, MOH, public institutions, private sector leaders and key opinion leaders to influence policies and funding decisions.
• Identify and pursue new business opportunities based on market trends and unmet healthcare needs.
• Plan and oversee market research, performance monitoring across PA platforms and competitor analysis.
• Design and communicate a compelling value proposition for targeted customer segments.
• Lead product launch strategies for new PA products and line extensions.
• Ensure timely registration of PA products with relevant regulatory authorities.
• Participate in seminars, scientific events and congresses as required.
• Manage promotional and marketing expenditures within approved budgets.
• Promote teamwork and knowledge sharing across Saudi Arabia, the Middle East and EMA.
• Ensure compliance with BD’s professional, ethical and regulatory standards, including FCPA and Global Trade requirements.

Required profile

• Proven experience in sales leadership within the healthcare or medical technology sector.
• Demonstrated ability to develop and execute business strategies that drive revenue and profitability.
• Strong network and relationship‑building skills with government bodies, health ministries and key opinion leaders.
• Track record of identifying market opportunities and launching new products successfully.
• Excellent understanding of regulatory processes for medical devices in Saudi Arabia.

Required skills