Sales Supervisor – Food Service (HORECA)

About the role

We are seeking a proactive Sales Supervisor to drive growth in the food service and HORECA sector. You will manage existing accounts, acquire new customers, and support distributors to achieve sales targets.

Key responsibilities

• Visit existing and prospective customers to generate sales opportunities.
• Proactively generate leads and assess customer needs, recommending suitable products and services.
• Provide product demonstrations and support customers in resolving issues.
• Negotiate prices within authorized limits and close sales orders to meet targets.
• Identify, research, and contact prospective customers, building relationships for repeat business.
• Report sales leads, customer feedback, and competitor activity to internal teams.
• Develop weekly sales plans, prioritize activities, and maintain full product knowledge of relevant SKUs.
• Coach distributors’ sales representatives on selling techniques, product knowledge, and applications.
• Coordinate with distributors, direct customers, and internal stakeholders to ensure smooth operations.

Required profile

• Minimum 3 years of experience in food‑service sales, preferably within FMCG.
• Experience working in the Saudi market.
• Valid driver’s licence.
• Strong communication skills in English and Arabic.

Required skills