Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to join Muhlah’s Riyadh office. In this full-time position you will design, launch and optimise digital campaigns that raise awareness of our micro-financing solutions and attract new customers across Saudi Arabia. You will work closely with cross-functional teams to ensure a consistent, data-driven approach to our online presence.

Key responsibilities

• Develop, execute and continuously optimise digital marketing campaigns on Google Ads, Facebook, Instagram, LinkedIn and other relevant platforms, aligning them with business objectives and budget constraints.
• Own Muhlah’s social media channels, creating, curating and scheduling high-quality content that engages target audiences and reinforces brand messaging.
• Monitor online engagement metrics, respond to audience interactions, and maintain a cohesive brand voice across all digital touchpoints.
• Analyse website traffic, conversion rates and campaign performance using web-analytics tools such as Google Analytics, generate regular performance reports and translate insights into actionable recommendations.
• Collaborate with product, design, and customer-support teams to ensure marketing materials reflect product features, compliance requirements and customer needs.
• Support the planning and execution of paid advertising initiatives, including budget allocation, A/B testing, and performance tracking.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related discipline, or equivalent practical experience in digital marketing.
• Proven ability to work on-site in Riyadh, manage multiple projects simultaneously and thrive in a fast-paced fintech environment.
• Strong written and verbal communication skills in English; Arabic proficiency is advantageous for creating locally relevant content.
• Analytical mindset with a passion for using data to improve marketing effectiveness.

Required skills

• Social Media Marketing
• Online Marketing
• Digital Marketing campaign management
• Web Analytics (e.g., Google Analytics)
• Paid advertising platforms – Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads
• Basic SEO knowledge