Director of Commercial - Sofitel Jabal Omar Makkah

About the role

Reporting to the General Manager, the Director of Commercial leads the overall commercial strategy of Sofitel Jabal Omar Makkah, driving sustainable revenue growth, market share, profitability and brand positioning across all business segments. As a key member of the Executive Committee, the role integrates Sales, Revenue Management, Marketing, Digital & Communications, Distribution, Reservations and Business Development, working closely with Operations, Finance and Regional Commercial teams. The role also acts as a brand ambassador, reflecting the Sofitel brand while respecting the cultural and religious significance of the destination.

Key responsibilities

• Develop and execute the hotel's commercial strategy, lead annual commercial planning (budgeting, forecasting, business plans) and set short-, medium- and long-term priorities
• Lead Sales across Corporate, Leisure, Wholesale, Government, Luxury Travel, Groups and MICE, build relationships with key accounts and drive business development
• Oversee Revenue Management to maximise RevPAR, ADR and occupancy, manage pricing, channel mix, inventory and distribution (Brand.com, GDS, OTAs, wholesalers)
• Oversee Marketing, Digital and Communications, including the Cultural Link, PR, digital campaigns and e-commerce, and support CRM and guest lifecycle marketing
• Monitor commercial performance (Revenue, RevPAR, ADR, Occupancy, Market Share, GOP, channel profitability) and prepare regular reports for the General Manager and Executive Committee
• Act as strategic advisor to the General Manager, foster collaboration across departments and lead commercial projects such as openings and renovations
• Lead, coach and develop the Commercial team, including mentoring and succession planning

Required profile

• Bachelor's degree in hospitality management, Business Administration, Marketing or a related field
• Minimum 10 years' experience in commercial leadership within luxury hospitality
• Proven experience leading integrated commercial functions including Sales, Revenue Management and Marketing
• Experience working within an international luxury hotel brand
• Fluent in English and Arabic

Required skills

• Strong understanding of luxury hospitality, distribution, pricing strategy and revenue optimisation
• Excellent analytical and strategic planning skills
• Strong leadership, negotiation and stakeholder management capabilities