Public Relations Specialist

About the role

The Public Relations Specialist will lead daily communication initiatives for our automotive clients, crafting strategies that align with client objectives and reinforce brand reputation. This role requires close collaboration with internal teams and external partners to deliver high‑impact PR campaigns.

Key responsibilities

• Formulate daily communication strategies and execution plans based on client needs.
• Own project plan execution, timeline management, and quality control.
• Develop and manage daily communication cost budgets, ensuring efficient and high‑quality task completion.
• Establish and maintain strong client relationships, fully understanding and delivering on client intentions.

Required profile

• Bachelor’s degree or higher, preferably in Journalism, Communication, Advertising, Marketing, Chinese, Automotive Engineering or related fields.
• 5+ years of experience in advertising, public relations, and social media marketing, preferably with automotive clients.

Required skills