Business Development Manager – B2B Sales

About the role

We are seeking an experienced Business Development Manager to drive B2B sales for a leading premium lubricant company. The role focuses on acquiring new industrial and commercial customers, managing key accounts, and delivering value‑based solutions across multiple sectors.

Key responsibilities

• Identify, develop and convert new B2B opportunities across transport, construction, oil & gas, manufacturing and workshop networks.
• Build and maintain a robust sales pipeline through prospecting, networking and strategic account development.
• Conduct customer visits, site assessments, fleet analyses and consultative needs assessments.
• Prepare compelling commercial proposals that highlight product performance, operational efficiency and total cost of ownership.
• Lead value‑based negotiations with procurement teams, technical stakeholders and senior decision‑makers.
• Manage the full sales cycle from lead generation to contract signing, onboarding and long‑term account growth.
• Monitor market trends, competitor activity, pricing and buying behaviour to uncover growth opportunities.
• Collaborate with Technical, Supply Chain, Marketing and Customer Service teams to ensure an exceptional customer experience.
• Maintain accurate sales records, forecasts and opportunities using CRM systems and Microsoft Excel.

Required profile

• Bachelor’s degree in Business, Marketing, Engineering or a related field.
• Minimum 5 years of experience in Business Development, B2B Sales, Key Account Management or Industrial Sales.
• Proven track record of generating new business, winning strategic accounts and consistently meeting sales targets.
• Experience in lubricants, automotive, commercial fleets, industrial products, construction equipment or oil & gas is highly preferred.
• Willingness to travel for customer meetings, site visits and industry events.

Required skills

• Proficiency in Microsoft Excel.
• Experience using CRM systems for pipeline and opportunity management.