Commercial Development Manager

About the role

The Commercial Development Manager will own the commercial growth of NAS ELECTRIC, leading a field‑oriented sales team while remaining actively involved with key customers and market activities. This full‑time position reports to the General Manager and combines sales leadership, customer acquisition, collections, and market expansion.

Key responsibilities

• Lead, coach and develop the sales team, set monthly sales and collection targets, and monitor performance through KPIs.
• Conduct regular field visits, identify under‑performing reps and implement improvement plans.
• Develop and execute plans to increase collected sales across retail, distribution, contractor and project channels.
• Acquire new retailers, distributors, contractors and strategic accounts, building relationships with decision‑makers.
• Work closely with finance to improve collections, reduce overdue receivables and enforce credit policies.
• Strengthen relationships with key accounts, monitor purchasing patterns and drive share‑of‑wallet growth.
• Monitor competitor pricing, promotions and market trends; provide actionable commercial intelligence.
• Ensure pricing and discount compliance, review major quotations and approve special pricing only when justified.
• Identify slow‑moving inventory, create targeted promotions and support cash‑generation initiatives.
• Collaborate with marketing on campaigns that directly support sales and evaluate their commercial effectiveness.
• Prepare weekly and monthly performance reports covering sales, collections, new customers, pipeline and market activity.

Required profile

• 5–8 years of B2B sales, commercial development or business development experience.
• Proven experience leading and managing a field sales team.
• Strong background in customer acquisition, account development and collections.
• Analytical mindset with solid commercial judgment and ability to work with sales data.
• Fluency in Arabic and professional proficiency in English.
• Bachelor’s degree in Business, Marketing, Engineering or related field preferred.
• Experience in electrical products, wiring accessories, lighting, building materials or related B2B distribution sectors is a plus.

Required skills

• Excel (spreadsheets)
• CRM systems