Director of Sales & Distribution (Pre-Opening)

About the role

The Director of Sales & Distribution will be the senior commercial leader for the pre‑opening phase of The Ritz‑Carlton Diriyah, reporting directly to the General Manager. This executive will shape the property’s commercial strategy, drive market positioning, and lead revenue growth for a landmark luxury destination.

Key responsibilities

• Develop and execute a comprehensive commercial strategy that drives market leadership, revenue growth, and long‑term asset value.
• Position The Ritz‑Carlton Diriyah as the preferred destination for luxury leisure travelers, premium corporate accounts, high‑profile events, diplomatic clientele, and strategic partnerships.
• Lead all sales and distribution activities, ensuring optimal channel performance and alignment with luxury market expectations.
• Identify emerging business opportunities, market trends, and luxury travel demand patterns to enhance competitive positioning.
• Build and nurture influential relationships with ownership representatives, key clients, travel advisors, luxury consortiums, and international partners.
• Collaborate closely with Revenue Management, Marketing, Operations, and ownership stakeholders to maximise performance while protecting brand exclusivity.

Required profile

• Proven senior leadership experience in luxury hotel sales, preferably in a pre‑opening environment.
• Deep understanding of luxury consumer behaviour, global distribution channels, and high‑value market segments.
• Strong strategic relationship‑management skills with the ability to influence key stakeholders.
• Excellent commercial acumen and the ability to drive revenue growth in a highly competitive market.

Required skills