General Manager – Specialty Coffee / F&B

About the role

We are seeking an experienced General Manager to lead an established specialty coffee and F&B business in Riyadh, Saudi Arabia. The role will oversee overall operations, drive growth, and ensure profitability while delivering a premium customer experience.

Key responsibilities

• Lead overall business operations, strategy, and performance across all stores.
• Develop and execute strategies to achieve revenue, profitability, and growth targets.
• Drive sales, business development, partnerships, and market expansion.
• Maintain strong relationships with key clients, partners, suppliers, and industry stakeholders.
• Oversee day‑to‑day operations, monitor KPIs, and ensure brand standards and product quality.
• Identify and develop new store locations, business channels, catering and corporate sales opportunities.
• Collaborate with Finance, Marketing, HR, Supply Chain and Operations to meet objectives.
• Manage budgets, forecasts, resources and overall P&L performance.
• Lead negotiations with landlords, suppliers and strategic partners.
• Ensure compliance with Saudi regulations, food safety standards and company policies.

Required profile

• Bachelor’s degree in Business Administration, Hospitality, F&B Management or related field.
• 10+ years of experience in F&B, preferably specialty coffee or café businesses.
• Strong Saudi Arabia F&B market experience and an established industry network.
• Proven senior leadership experience (General Manager, Operations Director, Commercial Director).
• Demonstrated success in sales, business development and commercial growth.
• Experience managing multi‑unit operations and large teams with full P&L responsibility.
• Fluent English required; Arabic is an advantage.
• Strong negotiation, communication and decision‑making skills.