Senior Specialist Omni Wholesale

About the role

The Senior Specialist Omni Wholesale will lead the development, execution and optimisation of omni‑channel marketing and activation for adidas within the wholesale channel in Saudi Arabia. You will work closely with key‑account sales teams and strategic retail partners to deliver a best‑in‑class brand experience and drive strong business growth.

Key responsibilities

• Design and implement seasonal account plans aligned with global campaign strategy and local calendar moments.
• Ensure global brand guidelines meet omni‑channel requirements for each wholesale account.
• Supervise specialist omni‑channel activities and support account‑specific marketing plans.
• Execute the seasonal marketing calendar to achieve KPI targets at the point of purchase.
• Forecast and manage budgets, oversee sell‑out support budgets and ensure on‑budget delivery.
• Drive space management, omni‑channel executions and vendor/agency sourcing.
• Support consumer activations across CRM, digital, social and partner channels.
• Coordinate back‑to‑trade deliverables with DTC teams and contribute to promotional initiatives.

Required profile

• Minimum 48 months (4 years) of experience in brand, trade or retail marketing.
• Proven track record in key‑account management and omni‑channel marketing within a wholesale environment.
• Strong budget management and cross‑functional collaboration skills.
• Ability to translate global brand guidelines into local execution plans.

Required skills