Trade Marketing Manager

About the role

The Trade Marketing Manager bridges Marketing and Sales, turning brand strategies into effective in‑store execution. You will drive category growth for frozen solutions by ensuring readiness, planning, and flawless delivery of trade initiatives across Saudi Arabia.

Key responsibilities

• Develop and align trade marketing plans with overall business and brand objectives.
• Lead forecasting, trade planning, and promotion readiness in partnership with Sales and Supply Chain.
• Ensure on‑shelf availability (OSA) and compliance with Must‑Stock List (MSL) to support category expansion.
• Collaborate on Joint Business Planning (JBP) with key accounts and sales teams.
• Conduct value‑chain assessments, margin analysis, and market scans to uncover efficiency opportunities.
• Execute trade activations, displays, and visibility campaigns; monitor space compliance and promotional ROI.
• Prepare Excel‑based reports, analyse historical data, and provide actionable insights.

Required profile

• Bachelor’s degree in Business Administration, Marketing or a related field (master’s preferred).
• Minimum 4 years of experience in trade marketing or FMCG sales.
• Proven ability to work cross‑functionally with Sales, Marketing and Supply Chain.

Required skills

• Advanced Excel for reporting and data analysis.
• Data processing and forecasting.
• Margin analysis and value‑chain assessment.