B2B Sales Manager – F&B / Specialty Coffee

About the role

We are seeking an experienced B2B Sales Manager to lead our Food & Beverage and specialty coffee sales in Saudi Arabia. The ideal candidate will have a strong network in the Saudi market and a proven track record of developing new business and expanding existing accounts.

Key responsibilities

• Develop and execute sales strategies to achieve revenue and growth targets.
• Identify and acquire new B2B clients across the Saudi market.
• Build and maintain relationships with corporate clients, hotels, restaurants, cafés, offices, retailers and other F&B businesses.
• Develop partnerships and commercial opportunities within the specialty coffee sector.
• Manage the full sales cycle from lead generation to negotiation, closing and account management.
• Prepare proposals, quotations, presentations and commercial agreements.
• Maintain a strong sales pipeline and provide regular forecasts and reports.
• Monitor market trends, customer needs and competitor activities.
• Identify upselling opportunities and expand business with existing clients.
• Coordinate with Operations, Marketing and other internal teams to ensure smooth service delivery.
• Represent the company at exhibitions, networking events and industry meetings.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Hospitality or related field.
• 5–8 years of sales experience within the F&B industry in Saudi Arabia.
• Experience in specialty coffee, cafés, restaurants or F&B brands is strongly preferred.
• Established network and strong connections within the Saudi F&B market.
• Proven track record in B2B sales, business development and achieving sales targets.
• Deep understanding of the Saudi F&B market and customer landscape.
• Excellent communication, presentation, negotiation and relationship‑building skills.
• Commercial and business development mindset.
• Fluent English required; Arabic is an advantage.

Required skills

• Proficiency in Microsoft Office.
• Experience with CRM systems.