Brand Strategist

About the role

The Brand Strategist will join our team in Unaizah on a full‑time, on‑site basis. You will be responsible for building the strategic foundation of every brand we create, ensuring that each client’s business is positioned, understood and remembered before any visual design begins.

Key responsibilities

• Conduct market, audience and competitor research to uncover insights that shape brand direction.
• Define each client’s brand foundation, including mission, vision, story and brand vocabulary.
• Establish tone of voice and brand language for every project.
• Lead client discovery workshops and translate findings into clear creative briefs.
• Collaborate closely with design and content teams to guarantee that logos, packaging and all deliverables reflect a consistent brand identity.
• Present strategic recommendations to clients and defend the proposed approach with confidence.

Required profile

• Minimum 2 years of experience in brand strategy, marketing or a related agency environment.
• Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent practical experience.
• Fluency in Arabic and English, both written and spoken.
• Strong analytical ability to interpret market data, competitor landscapes and audience insights.
• Excellent project‑management skills and the capacity to handle multiple client projects simultaneously.

Required skills

• Brand Strategy
• Brand Development
• Brand Architecture
• Market Research
• Competitor Analysis
• Project Management