Data & Insights Manager - Sport, Entertainment & Culture

About the role

Join Burson's Data & Intelligence unit as a Data & Insights Manager, supporting high‑profile sport, entertainment and culture projects across the region. You will work with a multidisciplinary team to turn complex data into actionable insights that protect and grow brand reputation.

Key responsibilities

• Lead the full data lifecycle: collection, cleaning, integration of media monitoring, social listening, survey and market research data.
• Develop AI‑driven models to predict crises, detect disinformation and measure PR impact.
• Create personalized, data‑backed content strategies that drive audience engagement.
• Collaborate with account teams and clients to translate insights into strategic recommendations.
• Provide sector‑specific analysis for diverse industries and demonstrate measurable value of campaigns.

Required profile

• Minimum 72 months (6 years) of experience in data analytics, insights, or related fields.
• Strong communication skills to interact with clients and internal stakeholders.
• Ability to manage multiple data sources and deliver clear, actionable reports.

Required skills

• Meltwater
• Marketing Science
• Sprinklr
• Data Visualization Tools
• Statistics
• Signal AI
• Brandwatch
• Cision
• Social Listening Tools
• Looker Studio
• Media Monitoring Platforms
• Business Intelligence
• Power Bi
• Tableau
• Data Analytics