Digital Marketing Specialist

About the role

We are seeking a Digital Marketing Specialist to design, launch and optimise multi‑channel campaigns that boost brand awareness and drive customer acquisition for our growing business in Riyadh.

Key responsibilities

• Develop and execute digital marketing plans across social media, search and email channels.
• Manage and optimise paid advertising campaigns on Google Ads, Meta (Facebook/Instagram) and TikTok.
• Monitor platform performance and analyse data using analytics tools.
• Collaborate with content and design teams to produce consistent marketing assets.
• Implement SEO strategies to improve website ranking and visibility.
• Track KPIs, prepare regular performance reports and recommend improvements.
• Research market trends and competitor activity to identify new opportunities.
• Maintain email marketing databases and run targeted email campaigns.
• Test and optimise landing pages to increase conversion rates.

Required profile

• Bachelor’s degree or diploma in Marketing, Business Administration, Digital Media or related field.
• 3–5 years of experience in digital marketing or advertising management.
• Strong analytical, communication and organisational abilities.
• Ability to handle multiple campaigns in a fast‑paced environment.

Required skills

• Google Analytics
• Meta Business Suite
• Google Ads Manager
• SEO tools such as Ahrefs and SEMrush