Digital Marketing Specialist – Remote

About the role

We are looking for a results‑driven Digital Marketing Specialist to join our remote team. You will design, launch, and optimise multi‑channel campaigns that boost brand awareness, generate leads, and drive traffic to support our growth objectives.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Plan and manage integrated campaigns across paid, owned, and earned media.
• Conduct keyword research, optimise website content and metadata for SEO.
• Create, monitor and optimise PPC campaigns on Google Ads, Bing Ads and social platforms.
• Maintain social media content calendars, produce engaging posts and track community interaction.
• Design and run email marketing programmes, segment audiences and analyse performance metrics.
• Collaborate with content creators to produce SEO‑friendly blogs, case studies and lead‑generation assets.
• Track, analyse and report on campaign performance using Google Analytics, Search Console and marketing dashboards.
• Manage marketing automation tools and CRM systems to nurture leads and retain customers.

Required profile

• Strong analytical mindset with data‑driven decision‑making abilities.
• Excellent written and verbal communication skills.
• Ability to work independently in a fully remote environment.
• Proactive attitude and willingness to stay updated on digital trends.

Required skills

• SEO
• PPC
• Google Ads
• Bing Ads
• Social Media Marketing
• Email Marketing
• Content Marketing
• Google Analytics
• Google Search Console
• Marketing Automation Platforms
• CRM Systems