Director of Sales and Marketing

About the role

The Director of Sales and Marketing will lead the company's marketing strategy, drive revenue growth, and strengthen brand presence across the fintech market. Reporting to the COO, you will shape both short‑term campaigns and long‑term market positioning.

Key responsibilities

• Develop and enforce department policies and procedures.
• Design short‑ and long‑term marketing plans based on market studies and present them to the COO.
• Propose and launch marketing campaigns, securing COO approval.
• Analyse market trends to identify new revenue streams, product opportunities, and emerging markets.
• Create promotional and advertising programs for new product launches.
• Monitor competitors’ services and marketing tactics continuously.
• Execute e‑marketing activities and manage the company’s social‑media presence.
• Maintain relationships with borrowers and investors.
• Provide periodic progress reports to the COO.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field (Master’s preferred).
• 8–10 years of sales and marketing experience, including at least 3 years in a managerial role.
• Saudi national.

Required skills

• Proven track record in digital marketing, campaign management and market research.
• Fluency in Arabic and English.
• Strong communication, negotiation and relationship‑management abilities.