HORECA Sales Executive – Fresh Food

About the role

We are seeking a motivated HORECA Sales Executive to join our Fresh Food team in Saudi Arabia. The role focuses on expanding our presence across hotels, restaurants, cafés, catering firms and institutional customers in Jeddah and Riyadh.

Key responsibilities

• Develop and grow the customer base within the HORECA sector.
• Identify, acquire and nurture new business opportunities.
• Maintain strong relationships with key accounts and conduct regular visits and business reviews.
• Achieve monthly, quarterly and annual sales targets for fresh food products.
• Promote the company’s portfolio of meat, poultry, seafood, dairy, fruits, vegetables and chilled items.
• Coordinate with supply‑chain, operations and customer‑service teams to ensure seamless delivery.
• Manage credit compliance and timely payment collection.
• Prepare sales reports, forecasts and pipeline updates.
• Represent the company at exhibitions and customer events.

Required profile

• Bachelor’s degree preferred.
• Valid Saudi driving licence.
• 3–5 years of proven HORECA sales experience.
• Experience selling fresh food products.
• Strong network within the HORECA market.
• Excellent negotiation and communication abilities.
• Customer‑focused with strong relationship‑management skills.
• Ability to work independently and meet sales targets.

Required skills

• CRM