Lead Generation Specialist (Remote)

About the role

We are seeking a proactive and results‑driven Lead Generation Specialist to identify potential customers, generate qualified leads and build a consistent pipeline of business opportunities. The role is fully remote and focuses on outbound prospecting across multiple channels.

Key responsibilities

• Research and identify potential customers, companies and target accounts.
• Build and maintain targeted prospect lists based on defined customer profiles.
• Generate leads through outbound calls, email, LinkedIn, social media and other digital channels.
• Qualify leads by evaluating needs, business requirements and fit.
• Conduct initial outreach, engage prospects and schedule qualified meetings for the sales team.
• Maintain accurate prospect information in the CRM system.
• Track outreach activity, responses, conversions and pipeline contribution.
• Collaborate with sales, business development and marketing teams to refine lead‑generation strategies.

Required profile

• Previous experience in lead generation, business development, sales development or appointment setting.
• Proven ability to meet daily, weekly and monthly activity targets.
• Strong verbal and written communication skills in English.
• Self‑motivated, organized and able to work independently in a fast‑paced remote environment.
• Reliable internet connection and suitable remote‑work setup.
• Professional, proactive and results‑driven attitude.

Required skills

• CRM systems
• LinkedIn
• Email outreach tools
• Lead‑generation platforms
• Spreadsheets