Manager Strategic Analytics & Insights

About the role

NielsenIQ is seeking a Manager of Strategic Analytics & Insights to join its Marketing and Consumer Intelligence team in Riyadh. The role focuses on delivering client‑centric consumer insight and marketing effectiveness solutions that drive top‑line growth and higher ROI for clients.

Key responsibilities

• Develop, coordinate and manage ad‑hoc, survey‑based research projects from brief to delivery.
• Design research methodology, questionnaires, and discussion guides.
• Prepare proposals, budgets and support contract negotiations.
• Analyze data, draw conclusions and provide actionable recommendations.
• Present findings and reports to clients and internal stakeholders.
• Control project costs and ensure timely delivery.
• Maintain strong relationships with client decision‑makers and act as the primary point of contact.
• Collaborate closely with analysts, field staff and administration to ensure project success.

Required profile

• Minimum 8 years of experience in research‑related fields, preferably retail, marketing sciences or CRM.
• Proven experience in custom or ad‑hoc survey research, especially consumer insight or brand‑tracking.
• Strong analytical mindset with excellent written and verbal communication in English.
• Detail‑oriented with strong organizational and project‑management skills.

Required skills

• Consumer insight
• Project management
• Brand‑tracking solutions
• Digital analytics