Marketing Generalist – Riyadh, Saudi Arabia

About the role

Alan is launching its prevention‑focused insurance platform in Saudi Arabia and needs a Marketing Generalist to build brand awareness and generate the first pipeline signals. You will work directly with the Saudi General Manager, shaping strategy and executing it hands‑on.

Key responsibilities

• Develop and execute annual, quarterly and monthly go‑to‑market plans in partnership with the Saudi GM.
• Prioritise brand and awareness activities before a mature inbound machine is in place.
• Adapt Alan’s global brand assets into Arabic‑native, culturally resonant campaigns.
• Own end‑to‑end organic social presence across LinkedIn, Instagram, TikTok and YouTube for a B2B and employer‑brand audience.
• Lead PR initiatives and secure media coverage for Saudi milestones.
• Generate the first pipeline signals through targeted marketing experiments.

Required profile

• Strategic thinker comfortable shaping a brand from scratch.
• Hands‑on marketer who can both design and execute campaigns.
• Collaborative partner for the Saudi General Manager.
• Self‑starter able to work independently in a fast‑moving environment.

Required skills

• Copywriting
• Social media strategy
• Public relations