Marketing Manager – NPC

About the role

The Marketing Manager – NPC will drive the development and execution of marketing strategies for PepsiCo’s NPC portfolio, ensuring alignment with brand objectives and business growth targets. This role works closely with cross‑functional teams to translate insights into actionable plans that boost revenue, market share and consumer engagement.

Key responsibilities

• Lead the creation and implementation of 4P marketing strategies to meet short‑term and long‑term brand goals (revenue, NOPBT, market share, consumer and retail KPIs).
• Monitor, review and report on all marketing activities, providing recommendations on their impact on brand performance.
• Collaborate with R&D, Trade Marketing, Sales and Supply Chain to ensure flawless execution of in‑market initiatives.
• Partner with the Head of Sales and Revenue Manager to develop volume and revenue plans across brands, regions and outlets.
• Support the Marketing Head in finalising the Annual Operating Plan (AOP) and lead strategic discussions on brand plans.
• Drive efficiency across the marketing function by tracking productivity of plans and projects.

Required profile

Required skills