Marketing Specialist – Essilorluxottica Chalhoub

About the role

The Marketing Specialist will lead Marketing and Visual Merchandising (VM) activities for Essilorluxottica Chalhoub (ELC) stores across the market. This role ensures brand consistency, drives foot traffic, and supports sales through effective in‑store activations and campaigns.

Key responsibilities

• Oversee trade marketing activities, including in‑store activations, events, and Gifts with Purchase (GWP) production.
• Manage orders for uniforms, POSM, POP materials and coordinate planogram updates with corporate VM and local product managers.
• Lead physical store VM setup, train staff on visual standards, and ensure timely delivery of front‑door campaigns.
• Process payment requests, track marketing expenditures and maintain budget alignment.
• Collaborate with mall marketing teams, secure permits, and coordinate joint promotional campaigns.
• Support regional in‑store events, influencer visits, PR initiatives and product seeding.
• Monitor activation performance, collect store feedback and maintain brand consistency across all marketing collateral.

Required profile

• Proven experience in trade marketing, visual merchandising and retail brand activation.
• Strong organizational skills with the ability to manage multiple projects, budgets and stakeholder relationships.
• Excellent communication skills to liaise with internal teams, external vendors and mall management.

Required skills

What we offer

• Opportunity to work with leading luxury eyewear brands.
• Dynamic environment with cross‑functional collaboration.
• Exposure to regional marketing initiatives and brand development.