Online Brand Strategy Manager (Saudi Market)

About the role

The Online Brand Strategy Manager will anchor Anker Innovations’ brand in the Saudi market, driving growth across Amazon.sa, Noon, and key social platforms. You will own the localisation of product pages, content marketing, and user acquisition, leveraging deep cultural insight to shape e‑commerce strategy.

Key responsibilities

• Collaborate with the marketing team to create and execute Saudi‑focused social media content (Instagram, TikTok, Snapchat), KOL collaborations, and advertising campaigns.
• Lead localisation of core‑category product pages and optimise Arabic SEO/ASO to boost organic traffic and conversion.
• Build and maintain relationships with Amazon.sa and Noon, securing marketing slots, deals, and promotional opportunities.
• Monitor and optimise ad performance metrics (CPC, ACOS, ROI, conversion rate) and develop growth playbooks.
• Analyse competition and consumer trends to inform product assortment, pricing, and marketing strategy.
• Focus on Audio, Mobile Accessories, and Smart Home Security Cameras to increase GMV, market share, and brand awareness.

Required profile

• Saudi national or long‑term resident (≥10 years) with deep familiarity with local culture and e‑commerce ecosystem.
• Native‑level Arabic and fluent English.
• Minimum 3 years of experience in digital marketing or e‑commerce growth.

Required skills

• Digital Marketing
• CPC
• Conversion rate optimisation
• Arabic SEO
• ACOS
• Local KOL collaborations
• ASO