Paid Media Manager – Drive Global Event Campaigns

About the role

Tahaluf Al Emarat is seeking a results‑driven Paid Media Manager to lead high‑impact paid campaigns for its flagship B2B events portfolio. You will be responsible for attracting visitor registrations and qualified exhibitor leads through innovative international and local media strategies.

Key responsibilities

• Develop and execute targeted paid media strategies to drive registrations and generate qualified leads for all portfolio events.
• Manage both international and local Exprom (exhibitor promotion) and Visprom (visitor promotion) campaigns, ensuring alignment with sales and marketing objectives.
• Collaborate closely with sales and marketing teams on targeting, data builds, and channel‑specific communication plans.
• Brief external agencies with clear performance targets, media plans, and creative briefs.
• Monitor, analyse, and optimise campaign performance using analytics tools, adjusting tactics to maximise ROI.
• Report on key metrics and provide insights to senior leadership.

Required profile

• Passionate about driving high‑quality registrations and leads for large‑scale events.
• Results‑oriented with a strong analytical mindset.
• Comfortable working in a fast‑paced, collaborative environment and engaging with cross‑functional teams.
• Eager to develop professionally under supportive leadership.

Required skills

• Facebook Ads
• Google Ads
• LinkedIn Ads
• Data Studio
• Google Analytics