Real Estate Marketing Manager

About the role

We are seeking a results‑driven Real Estate Marketing Manager to lead our marketing function in Saudi Arabia. The role combines strategic planning with hands‑on execution of digital performance campaigns to drive lead quality, visits, bookings and contract closures for residential and off‑plan projects.

Key responsibilities

• Develop and execute marketing strategies for completed residential projects and off‑plan developments.
• Prepare launch plans for new projects and accelerate sales of existing inventory.
• Manage marketing budgets, allocating spend across projects and channels based on commercial priorities and performance.
• Lead, monitor and optimise performance marketing campaigns on Google, Meta and other digital platforms.
• Oversee agencies and vendors, evaluate performance and hold them accountable for results.
• Measure lead quality and track the customer journey from Lead to Qualified Lead, Visit, Booking and Contract.
• Monitor and improve KPIs such as CPL, Cost per Qualified Lead, Cost per Visit, Cost per Booking, CAC and ROAS.
• Collaborate with the sales team to analyse the sales funnel, identify leakage points and improve conversion rates.
• Develop lead‑scoring and customer‑segmentation mechanisms and create retargeting strategies.
• Manage remarketing, retargeting and marketing automation campaigns via digital channels, WhatsApp and SMS.
• Lead a multidisciplinary marketing team covering content, graphic design and call‑center activities.
• Plan and execute project launches, exhibitions, open days and other promotional events.
• Analyse competitors, pricing, market offers and Saudi real‑estate trends to provide actionable recommendations.
• Prepare weekly and monthly reports and dashboards on marketing spend and lead performance.

Required profile

• Minimum 5 years (60 months) of experience in real‑estate marketing and digital performance.
• Data‑driven mindset with strong analytical skills.
• Commercially focused, able to align marketing activities with sales objectives.
• Proven ability to manage budgets and multiple projects simultaneously.
• Experience leading multidisciplinary teams and coordinating with external agencies.

Required skills

• Salesforce
• Google Ads
• Performance marketing campaigns
• Microsoft Dynamics
• Real Estate Marketing
• Digital performance
• Meta Ads
• CRM Systems
• Hubspot
• Google Analytics