Sales Executive - BYD

About the role

The Sales Executive is the front-line representative of the brand, responsible for achieving monthly vehicle sales targets while delivering a high-quality customer experience across the full sales journey. The role combines structured lead management, strong customer engagement and commercial awareness to drive unit sales, F&I penetration and trade-in conversions. It is based at Al-Futtaim Automotive's BYD dealership in Saudi Arabia.

Key responsibilities

• Achieve monthly unit sales targets for new and used vehicles, and targets for F&I products, extended warranties, accessories and trade-ins
• Maintain a strong pipeline across all enquiry channels and follow structured sales processes (needs analysis, presentation, negotiation, closing)
• Manage walk-in, telephone and digital enquiries within response time standards, capturing customer details in CRM/DMS systems
• Conduct needs analysis, vehicle demonstrations, test drives and follow-ups, keeping open leads active
• Keep up to date on vehicle specs, pricing, campaigns and competitor products, and complete mandatory OEM and dealership training
• Deliver a consistent showroom experience from first contact to handover, coordinate with Handover Specialists and Service teams, and follow up after sale to protect NPS/CSV
• Ensure compliance with OEM standards and KYC and financing documentation, and report daily, weekly and monthly sales activity to the Sales Manager

Required profile

• Diploma or Bachelor's degree in Business Administration, Marketing or a related discipline
• Minimum 1-3 years of automotive retail sales experience in a franchised dealership in KSA
• Proven track record of hitting unit sales, F&I and trade-in targets; high-volume showroom experience preferred
• Valid Saudi Arabia driving licence

Required skills

• CRM and Dealer Management System (DMS) proficiency for lead tracking and pipeline management
• Strong Microsoft Office skills, especially Excel and Outlook
• Understanding of F&I products, financing structures and basic deal calculations