Sales Manager - BYD Showroom

About the role

The Sales Manager owns the full commercial performance of the BYD showroom, being accountable for unit sales volume, gross margin, F&I penetration, trade-in performance and overall customer experience. The role leads a multi-layered sales organisation, manages the pipeline and executes sales processes in line with OEM strategy and dealership financial objectives, acting as the executive face of the showroom.

Key responsibilities

• Deliver monthly and annual targets on units, gross margin, F&I penetration, accessories and trade-ins, and manage the showroom P&L through pricing discipline, discounting strategy, cost control and inventory performance
• Develop sales plans aligned with OEM campaigns, stock availability, market conditions and competitors, and monitor pipeline, conversion ratios and sales mix
• Manage relationships with the OEM on stock allocation, product programmes, training and audit compliance, and liaise with finance partners and banks on F&I penetration and approval rates
• Engage corporate accounts, fleet clients and key strategic customers, and coordinate with Aftersales, Marketing and Finance
• Ensure showroom presentation, vehicle display, demo fleet readiness and customer journey meet OEM standards, own NPS/CSV performance and resolve escalated complaints
• Lead, coach and develop sales supervisors, executives, coordinators and guest relations teams, set KPIs, run performance reviews and recruit and onboard staff in line with brand standards and Saudization targets
• Submit sales forecasts, pipeline reports and performance analytics, ensure KYC, financing documentation and anti-fraud compliance, and monitor CRM/DMS data accuracy

Required profile

• Bachelor's degree in Business Administration, Marketing or a related discipline
• Minimum 7-10 years of progressive automotive retail sales experience in a franchised dealership, including at least 3 years in a Sales Manager or Showroom Manager role
• Proven track record of P&L performance, revenue growth and team leadership in KSA markets
• Experience managing high-volume or multi-brand showrooms is strongly preferred
• Valid Saudi Arabia driving licence

Required skills

• Advanced use of CRM and Dealer Management Systems (DMS)
• P&L management, gross margin control and inventory metrics
• Advanced Microsoft Office, especially Excel and PowerPoint
• Knowledge of F&I products, financing structures and trade-in valuation