Sales Manager – Specialty Coffee (YRG)

About the role

We are looking for a dynamic Sales Manager to lead and grow the specialty coffee business for YRG. The role focuses on expanding market presence across retail and corporate channels in Saudi Arabia, driving revenue and building strategic partnerships.

Key responsibilities

• Develop and execute sales strategies to meet revenue targets and business growth objectives.
• Identify and pursue new B2B, retail and wholesale opportunities, including bulk sales and corporate accounts.
• Build and maintain strong relationships with corporate clients, retailers, distributors and hospitality partners.
• Drive sales of coffee products, beans, beverages and related offerings.
• Monitor market trends, competitor activities and customer preferences within the coffee and F&B sector.
• Lead negotiations, prepare proposals and close sales agreements and contracts.
• Collaborate with operations and marketing teams to ensure consistent brand positioning and service delivery.
• Prepare sales reports, forecasts and performance analysis for senior management.

Required profile

• Bachelor’s degree in Business Administration, Marketing or a related field (preferred).
• 5+ years of proven sales experience in coffee, specialty coffee or the broader F&B industry.
• Strong network within hospitality, retail and distribution sectors in Saudi Arabia.
• Demonstrated track record of achieving and exceeding sales targets.
• Excellent communication, negotiation and relationship‑building abilities.

Required skills

• Sales & Business Development
• Specialty Coffee / F&B Sales
• Key Account Management
• Negotiation & Closing
• Market Expansion & Strategy