Sales Specialist – Retail & Distribution

About the role

The Sales Specialist will drive the promotion and sale of alfanar’s product portfolio to retailers, distributors and other business customers in Riyadh. The role focuses on securing showroom space, building strong client relationships and delivering added value to increase market penetration.

Key responsibilities

• Identify and target potential customers, planning weekly visits based on business objectives and using Territory Time Management (TTM) for productive coverage.
• Develop and maintain relationships with existing outdoor‑retail clients, educating them on product benefits and negotiating pricing, terms and contracts.
• Increase product visibility by securing display space in retailer showrooms and providing sample tiles and design support.
• Monitor customer credit balances, plan collection calls and propose solutions for delayed payments in line with company policy.
• Track market trends, competitor activities and customer preferences to propose product improvements and expand the distribution network.
• Provide accurate sales updates, market data and challenges to the supervisor, requesting coaching and collaborating on joint calls when needed.
• Ensure compliance with all company policies, procedures and approved forms, and coordinate with the design department for display updates.

Required profile

• Proven experience in B2B sales, preferably within retail or construction‑materials sectors.
• Strong ability to build and maintain long‑term client relationships.
• Good understanding of credit management and collection processes.
• Knowledge of market analysis, competitor assessment (SWOT) and product merchandising.
• Willingness to travel regularly to customer sites and conduct on‑site presentations.
• Commitment to follow company policies and procedural guidelines.

Required skills