Senior Associate - Brand Management

About the role

A Senior Associate in Brand Management is sought in Jeddah, Saudi Arabia, within a marketing and PR function. The role supports the execution of brand strategies and campaigns, monitors brand performance and ensures brand guidelines are followed across all communications.

Key responsibilities

• Support the execution of the full-year initiative master plan and carry out brand campaigns and communications across channels to raise awareness of the Bupa value proposition.
• Work with communication, activation and PR teams on brand campaigns.
• Monitor brand performance and perception metrics, issue launch recap reports and analyse the effectiveness of branding initiatives, recommending improvements and planning future KPIs.
• Apply brand guidelines to all assets and communications, understand global brand guidelines and work with agencies to ensure compliance.

Required profile

• Solid understanding of marketing concepts and execution.
• Strong analytical skills, able to identify correlations and commonalities.
• Proficiency in both Arabic and English, written and spoken.
• Hands-on experience developing new communications and repositioning brands.

Required skills

• Excellent computer skills, including web search, Excel, PowerPoint and Word.