Senior Associate – Digital Strategy & Smart Cities

About the role

PwC Middle East is looking for a Senior Associate to join its Digital & Cyber Business Unit. The role focuses on smart‑city initiatives and digital strategy across the region, helping clients design and implement data‑driven, sustainable urban solutions.

Key responsibilities

• Lead strategic engagements that define digital frameworks, platforms and governance models for smart destinations.
• Collaborate with cross‑functional teams to integrate emerging technologies such as AI, IoT and advanced analytics into urban projects.
• Support clients in digital transformation, cyber resilience and data governance throughout the project lifecycle.
• Contribute to thought leadership and best‑practice development within the Digital & Cyber unit.

Required profile

• Minimum 36 months of relevant experience in digital strategy, smart‑city projects or related consulting work.
• Strong understanding of urban innovation, emerging technologies and data‑driven solutions.
• Ability to work on high‑impact, region‑wide client engagements.

Required skills

• Urban Planning
• AI
• Smart Cities
• Digital Strategy
• Advanced Analytics
• Information Systems
• Digital Transformation
• Cybersecurity
• Data Governance
• IoT